It is an open secret that Google uses links as a parameter to rank websites and help them climb the SERPs. Updates like Penguin have also added weightage to the link quality instead of link quantity. Links can be white hat, black hat or somewhere …

Have you ever clicked on a Google search result, PPC ad, or a social media ad, and taken to a location-specific page of the company like in the image? Such pages are known as the Local business landing pages.  What Are Local Business Landing Pages? …

Are you planning on creating buyer personas for your business? Today every smart marketer knows how clearly defining a business’s ideal customer can become the key to high conversions. All successful marketers use buyer personas. Does your business? What Is A Buyer’s Persona? A buyer …

Does your social media marketing strategy include social listening?   Most of the marketers fail to understand the importance of social listening and this negatively affects the performance of your social media marketing strategies. This article helps you to understand about social listening, its benefits, and …

We know that content marketing is the next big trend in business marketing and promotion. Most of the leading organizations are using content marketing to provide relevant information that is useful to the customers and engage them. Content marketing also works to establish your thought …