Take your customers through the marketing funnel and get faster conversions with Content Marketing Automation Service

Businesses are often overwhelmed by the variety of content marketing services available. However, to be successful in online marketing automation is a useful strategy. Marketing automation helps you to reach your marketing goals in a short time, within the fraction of the cost, and also provides a high ROI in your digital marketing expenditure. Towards 90 provides marketing automation and content marketing services to start-ups, and established businesses. We use the latest content marketing automation tools to manage all your content marketing campaigns and provide you with all the information to track the behavioural information of your leads. Content automation in digital marketing is the right strategy that can help you get the optimum return from your internet marketing efforts. Our experienced marketing automation teams create customized marketing automation content strategy that boosts your business growth. 

  • Content marketing automation service company with 2+ years of industry experience
  • Delivered 53+ projects with 99% client satisfaction
  • Marketing automation and content marketing company with dedicated content automation experts
  • 95% of projects delivered accurately with no revisions required

Make Your Leads Sales-ready Within a Short Period With Comprehensive Marketing Automation and Content Marketing Strategy

Hire Towards 90, The Best Company for Content Marketing Automation Services that Boost Your Sales and Improve Revenue

  • As per the latest statistics, 51% of companies are using marketing automation strategy.
  • According to the statistics, 55% of e-commerce marketers use content marketing email automation strategy and another 25% of new marketers are planning to use it this year.
  • 55% of companies are planning to increase their spending on content marketing automation technology.
  • Over 75% of digital marketers use at least one type of content marketing automation tools.
  • 56% of the marketers think that the martech industry is evolving at a faster pace than their companies use of marketing automation tools.
  • Customer experience mapping is the top tactic used by 53% of marketers to optimize marketing automation.
  • 48% of digital marketing experts use content automation in digital marketing to provide customized experiences to customers. 
  • The annual spending on marketing automation tools is set to reach $25.1 billion by 2023.
  • 63% of companies outsource the task of marketing automation and content marketing strategy planning.

Expertise

Towards 90 is a trusted partner for content marketing automation services. We have a team of highly dedicated marketing automation experts, who are well-versed in using different content marketing automation platforms and technologies. Our dedicated experts track your prospective customers and report their behaviour to enable you to create a personalized content strategy to engage and influence them. We use the latest content marketing automation tools to trace the journey of your prospective customers through the sales funnel. We identify the best channels that are bringing more leads and take steps to optimize them for increased returns. 

Advanced content marketing automation tools

 Lead tracking

Competitor tracking

Content marketing email automation strategy

Integration with CRM tools

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TOP IDEAS

Our Process

  • Review and Research

At Towards 90, we believe that the first step before creating any strategy is in-depth research and review. Our marketing automation and content marketing pros review all your existing content marketing campaigns and their performance. We identify your marketing and business goals and choose the best content marketing automation tools to create a tailormade strategy for your business. 

  • Strategy Implementation and Execution

We choose the best marketing automation platforms that align with your marketing goals. Our marketing automation experts integrate the content marketing automation tools with CRM to ensure that there is a smooth flow of information between the marketing and CRM tools. We also create a personalized marketing automation content strategy that bridges the gap between your marketing goals and marketing automation strategies. Our experts create customized content calendars for different online mediums. For example, we create a content calendar for social media platforms such as Facebook, Instagram, etc. for blogs, for releasing infographics, e-books etc. our experienced content developers create relevant and up-to-date content and distribute it across all the appropriate channels to reach your target audience. 

  • Marketing Automation Management

Towards 90 is a reputed company for content management automation services. We not only offer consultation services to develop your marketing automation content strategy but also manage your marketing automation system. Our dedicated marketing automation experts can manage the leads and guide them through the sales funnel to make them sales-ready in a short span with a fraction of the cost. Our experts will craft personalized messages to engage your target audience, and improve website traffic, leads, conversions, and sales. Our marketing automation pros can help you to satisfy the dynamically changing customer expectations and achieve high growth. 

Why Choose Towards 90 for Marketing Automation and Content Marketing Services?

  • We are the best marketing automation company in India with a dedicated team of experts.
  • Our marketing team comprises of certified marketing automation professionals.
  • We are adept at delivering customized experiences through multiple digital marketing channels.
  • We have experience in implementing advanced marketing automation in content marketing techniques.
  • We provide a dedicated project manager to develop, implement and manage the marketing automation content strategy.
  • Our content developers are very creative and can develop personalized content for viewers at different stages in the sales funnel.
  • Our marketing automation tools help you to nurture leads and make them ready for your sales team within a short span of time.
  • Our marketing gurus can help you align your business objectives and goals with the content marketing strategy and get the best returns for your investment.
  • We create monthly reports and share them with the client.
  • We modify the strategy once every quarter for retainers. 

Boost ROI on Marketing Investment with Content Marketing Automation Service from Towards 90

  • Offer better customer experience
  • Make your marketing campaigns scalable
  • Streamline your marketing tasks and reduce staffing costs
  • Identify the weak spots in your marketing strategy and take steps to overcome them
  • Drive-up conversions with personalized product recommendations
  • Encourage customers to complete sales with basket abandonment campaigns
  • Increase customer loyalty and customer retention by strengthening the relationship with your customers
  • Test your campaigns before implementing them to ensure maximum results
  • Generate demand, boost sales and increase revenue
  • Increase conversions and sales

Reasons to Invest in Marketing Automation Content Strategy from Towards 90

Marketing automation provides numerous benefits to business owners. Using advanced content marketing automation tools helps you to track the journey of your prospective buyers through the sales funnel and develop personalized content that caters to their requirements. Our marketing automation and content marketing services help you to quickly solve challenges by leveraging the power of information and data. You can use the marketing automation tools to free up your staff from repetitive tasks and concentrate on other strategic activities. Marketing automation helps you to gather, view, segment, and understand the consumer data based on their actions. This, in turn, helps you to create winning content campaigns that engage the audience and convert them into loyal customers. 

 

01

Choose the Right Channels

Email automation (64%), Profiling and targeting (26%), and personalized use of dynamic content(23%) are the top 3 marketing automation techniques. 

02

Create a Content Calendar

Worldwide digital ad spends to reach $375 bn by 2021.

03

Stay Ahead of Competitors

As per the latest stats, only 33% of the email marketing campaigns are automated.

04

Get Better Insights Into the Performance of Your Content Marketing Campaigns

75% of B2B marketers use automation in content marketing to get better insights into the performance of their content.

05

Differentiate Your Brand

According to the statistics from the Content Marketing Institute, 63% of the most successful marketers use marketing automation tools.

06

Increase Qualified Leads

As per statistics from Business2Community, brands that use marketing automation reported a 451% increase in qualified leads.

07

Ensure the Success of Your Digital Marketing Campaigns

91% of marketers believe that marketing automation is crucial to the success of their digital marketing campaigns.

08

Get High Returns in Short Time

44% of brands investing in marketing automation get ROI within 6 months and 76% of brands get it within a year.

09

Increase Productivity

A survey conducted by Nucleus reported that implementing marketing automation improves business productivity by 20% on average.

10

CONTENT TRUST

93% of businesses use content marketing.

Our Clients

Towards 90 is a reputed content marketing automation agency trusted by many companies and SEO agencies

Testimonial

What Others Think

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Go through some of the successful examples from industry to understand the importance of automation in content marketing

McAfee

Capgemini, a leading consulting company used content marketing to increase engagement with customers and drive up their sales to $20 million per year.

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Acteva

Lenovo, a leading computer hardware manufacturing company used content marketing to increase brand awareness and build trust in their target audience. 

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SAP, the largest vendor of ERP across the globe, used content marketing to reach out to their target audience in all 19 customer segments, and educate them about the different features of their ERP system.

What is content automation in digital marketing?

Content automation helps to remove human intervention in the process of content management. It helps to automate the content lifecycle and reduce the costs involved in content management. Content automation can be applied to different phases of the content marketing strategy such as content planning, content creation, publishing the content, and tracking it. It helps to identify the best channels to publish your content to reach to your target audience and engage them. It involves using artificial Intelligence and Natural Language Processing technologies to handle repetitive tasks in content marketing. 

Do I need to invest in marketing automation and content marketing?

Marketing automation helps businesses to gather crucial data that helps in understanding their potential customers. This data can be used to develop engaging content that offers personalized experiences to the target customers. It helps to create content for customers at different stages of the sales funnel and make them ready for sales. Every business irrespective of its size requires marketing automation and content marketing services to ensure the success of ita digital marketing campaigns. 

What is a content calendar?

A content calendar is also known as an editorial calendar. It helps content managers to plan where and when to publish their content. A well-planned content calendar is crucial for the success of any content marketing campaign. It helps brands to organize their content and ensure that it reaches the specific audience on the right channel, at the accurate time. There are many content calendar templates to help you create a content calendar for blogs or content calendar for social media. 

How to create a content calendar?

Creating a calendar is easy as there are many content calendar templates available on the internet. You can also create a content calendar on google sheets or excel. You have to choose the right tool to create the content calendar depending on the size of your content team, business and the no of people working on the content. For example, a content calendar created on google sheets is apt for small teams and is good for collaboration.

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Capgemini is a consulting company, which worked for top brands such as Deloitte, Accenture and KPMG. However, the company had a problem with its brand awareness. This led to low revenue growth and their competitors surged ahead of them. 

The executives at the company suggested an expensive paid marketing campaign. They wanted to advertise in golf magazines and airports, and also sponsor professional golfers. However, their digital advertising and brand campaign manager, Rena Patel had a different plan. She was convinced that the expensive campaign will not yield results as Capgemini customers were not golf lovers and did not recognize golfers, the company wanted to sponsor. 

She realized that the company was not engaging with its customers, and that is the main reason for the lacklustre performance. She developed a content marketing strategy to engage the present customers and target audience of the company. 

The content marketing strategy of Capgemini was based on creating a storytelling website, which answered the queries of their clients on Big Data and Cloud. Rena Patel achieved her goal of attracting one million new followers to the website after a year. This strategy also helped the company to add 100,000 followers to their LinkedIn page, and the content received 1.8 million shares. 

The content marketing strategy generated about $1 million in sales in the first year, and $5 million in sales in the second year. It now brings a staggering $20 million per year sale to the company. 

Lenovo is a leading manufacturer of laptops, computers and other computer hardware products. The company used content marketing to increase awareness about their brand, and develop trust among the target audience. The main goal of their campaign was to improve its brand re-call value. 

They created a content hub called “Tech Revolution.” This hub was used to deliver the latest news and information related to technology products. They were able to successfully engage with their target audience, which mainly comprised of IT professionals. The leads generated through this platform were routed to their website, which helped the sales executives to contact the interested customers. 

This strategy not only established Lenovo as a thought leader in the industry but also contributed to $300 million in sales. The content hub was able to garner 34 million impressions, and visited by 170,000 new web users.

SAP, the largest vendor of ERP systems across the world wanted to educate their customers and target audience about the different facets of their ERP system. 

The company chose different topics of interest for each of its 19 customer segments. They created suitable content and distributed it using Emails, Tweets, Radio ads, Virtual events, SAP community network, LinkedIn, account-based marketing, in-person events and individual client meetings. 

This content strategy worked to create business opportunities for the company. It created  MTP of over $ 50 million and marketing generated sales of about $4 million.