Increase the ROI of Your Content Marketing Investment With Content Marketing Strategy Services

85% of consumers trust brands that provide solutions to guide them through the different stages of the buyers’ journey, and aid them to make the right decision. Consumers value brands that acknowledge their ability to make decisions after evaluating the different options available to solve a personal or professional challenge.

A well-structured and effective content marketing strategy helps you to identify the different stages in your consumers’ journey, where they are looking for guidance, and offer them the solutions that guide them to the decision-making process.

Only 30% of brands believe that their content marketing is effective, and this is due to the absence of a well-defined content marketing strategy for business. A successful content marketing strategy helps you to target buyers at all stages of the buyer journey, instead of focussing just on the start and end of the sales funnel. 

content marketing strategy services

A Professional Content Development Strategy helps to Build Credibility For Your Brand By Providing Accurate Information to Specific Audience at the Right Time On the Best Platform

Bootstrap Plan

( For Startups, Small Businesses & Growing Brands ).
$469
$ 422 6 Months
  • Current Business Content Analysis Report
  • Market Research Reports
  • Content Scope Analysis
  • Audience Persona Gathering
  • Keyword Research

Fast-track Plan

( For Startups, Small Businesses & Growing Brands ).
$869
$ 782 6 Months
  • Current Business Content Analysis Report
  • Market Research Reports
  • Content Scope Analysis
  • Audience Persona Gathering
  • Keyword Research
Popular

Hire Towards 90 to Create Content Marketing Strategy for Business and See Leads and Conversions Go Through The Roof

  • As per statistics from the Content Marketing Institute, 92% of businesses treat content as a business asset.
  • Statistics from Aberdeen show that content marketing leaders report 7.8 times or 19.7% more unique website traffic than other brands.
  • An effective content marketing strategy can increase conversions by 79.3%.
  • 96% of the top content marketers report that their audience views them as a credible source of information
  • 61% of customers report that their buying decisions are influenced by custom content created by brands.
  • As per the CMI report, 60% of the most successful B2C marketers have a documented content marketing strategy.
  • 60% of content marketers, who create content consistently get more leads than others.
  • Brands that adopt content marketing report 6 times more conversion rates than brands that others.
  • 86% of highly successful brands outsource their content strategy for the web.

Expertise

Towards 90 is a Reputed Content Strategy Agency with an Experienced Team of Content Marketing, Content Development, and Content distribution Professionals. Our team understands your business objectives and content marketing goals to create a professional content development strategy that yields results. We help you to identify the target audience, define buyer personas, understand their requirements, and develop branded content that strikes a connect with the audience.

Data-driven solutions

Dedicated team of professional content marketing experts

Latest analytical tools

Expertise in developing branded content

Client-centric approach

Content Marketing Strategy Services

Our Process

Content Marketing Strategy Services

It is crucial to know about the client’s business objectives and goals to develop an effective content development strategy. Our professionals spend ample time to understand your content marketing goals before developing the strategy. This helps us to align the buyer demands with your business goals and develop a professional content development strategy that provides measurable results. We ask a number of questions and conduct in-depth research of your existing content to assess your current position. We also conduct competitor research to identify the best strategies that are working for your competitors. We create your buyer personas to understand the specific challenges and content requirements of your clients.

We create a clear roadmap based on the research results and begin drafting your content marketing strategy. We identify the right platforms to distribute the content and also create a content calendar to publish the content at the precise time, your audience are looking for it. Our proficient content marketing gurus create your brand identity blueprint to enhance your brand awareness, increase website traffic, and improve conversions and sales.

Once the strategy is ready we discuss it with you. We implement the strategy only after a go-ahead from the client. We conduct A/B testing of all the aspects of the strategy to ensure the client gets nothing but the best. Once the strategy is implemented, we track and measure the performance of each content piece and campaign using the latest analytical tools. Our experts optimize the strategy for superior results.

Why Choose Towards 90 Content Marketing Strategy Services Over Other Agencies?

Content Writing Service
Content Writing Service

Get an Edge Over Your Competitors with an Effective Content Marketing Strategy That Differentiates Your Brand

Boost Your ROI Through Professional Content Marketing Strategy from Towards 90

Content Marketing Strategy Services

Reasons to Invest in Content Marketing Strategy Services from Towards 90

A documented content marketing strategy improves the effectiveness of your content marketing campaigns. It helps you to use the resources efficiently to achieve your marketing and business goals, and improve the ROI on your content marketing spend. A well-defined content development strategy helps you to outline your customers’ requirements and create content to address them at the accurate time. A documented content marketing strategy helps business organizations to ensure that each member of the marketing team is on the same page and avoid duplicated efforts.

01

Content Prominence Increase the Efficiency of Your Content Marketing Campaigns

Out of 83% of marketers who have reported having a content marketing strategy, only 35%  have documented it, and they feel that the efficiency of their campaigns has improved with documented strategy. 

02

Choose the Right Marketing Tactics

As per the latest research, content marketers use 8 tactics on an average to promote their content.

03

Increase the Reach of Your Marketing Efforts

72% of marketers report that branded content is effective than traditional marketing methods such as magazine advertisements.

04

Target Customers With Right Content

As per the Custom Content Council, 69% of brands say that content provides superior results than direct mail and PR.

05

Create Snackable Content

Over 60% of marketers repurpose and reuse successful content. It saves time and budget required to produce new content consistently.

06

Easy to Measure Results

61% of marketers report that improving their ability to measure the results of their marketing efforts is one of their main concerns.

07

Increase the Consistency of Content Creation

60% of brands find it difficult to produce content consistently.

08

Contributes to the Success of Your Marketing Campaign

72% of brands feel that content strategy contributes to the success of marketing campaigns, second only to content creation.

09

Increase Customer Engagement

60% of customers will not engage with a brand that has poorly-written content, overly personalized or no personalized content, or content that is not optimized for mobile viewing.

Our Clients

We have partnered with the best brands in India and abroad. Here are a few of them.

Content Marketing Strategy Services
Content Marketing Strategy Services
Content Marketing Strategy Services
Content Marketing Strategy Services
Content Marketing Strategy Services

Testimonial

What Others Think

"Its been a great year of association. We really loved the way your team handles deliveries on time. Good Support for revisions"
Content Marketing Strategy Services
Jacob
Agency Owner
"Keep up your good work...!!! I really appreciate your detailed review. Looking forward to create many more great content pieces together. Cheers!!!....
Content Marketing Strategy Services
Steve Johnson
startup Founder
"Thanks for creating complete content for my website. It feels a milestone reach, yet we have a long way to go...Thanks for your teams support.
Content Marketing Strategy Services
Rajat Jadav
Startup Founder

Go through some of the content marketing strategy examples from industry to understand the importance of having a strategy.

Content Marketing Strategy Services

adp

ADP, a business outsourcing service provider got new sales opportunities worth $1 million through an effective content marketing strategy.

Content Marketing Strategy Services

Intelligentsia

Intelligentsia, a coffee company developed a unique content marketing strategy that set it apart from competitors.

Content Marketing Strategy Services

crowe horwath

Crowe Horwath, a leading accounting and consulting firm generated 800 new contacts with an engaging content marketing strategy.

If there is one buzzword in the realm of digital marketing, it is ‘content strategy’ and ‘content marketing.’ For most, it is about creating and distributing content. But the truth is far deeper and meaningful. Most businesses fail to understand its real meaning and the potential and significance of this piece in your marketing strategy. This leads to an improper application that might lead to business failure.  

The importance of content is widely recognized today but what we fail to recognize is that good content alone cannot get the desired result if it is not backed by the right strategy. Good content used cleverly under a well-drafted and planned out content marketing strategy is what will take your business to new heights. Thankfully, you have a specialized content marketing agency that can handle this aspect of your marketing strategy and help you get the desired results. Here, we would understand all about content marketing and content strategy and how to optimize it for spectacular results for your business. Stay hooked!

What is Content Strategy?

Foremost, let us understand what exactly is content marketing. In simple terms, it is the technique of creating relevant, valuable and consistent content and distributing it to a clearly defined audience target such that you can drive profitable customer action and increase the sales. It is vastly different from the traditional advertising methods where you often interrupt a customer’s rhythm and ask them to purchase your product. Here, the method is more permission-based where the customer is incited and encouraged to buy your product. 

Your content is added value and made more effective by content strategy. It is the instrument that helps you set the right expectations with your audience and creating customized content for them using the allocated resources. The content strategy is best documented and evaluated and analyzed regularly to understand and improve its success quotient. It simplifies your business and even helps you incept new ideas.

Basics of Content Strategy

It is a common saying that ‘content is king’ but few realize that content strategy is the kingmaker. The entire purpose of content strategy is to create meaningful, engaging, cohesive and sustainable content and use them at the right time with the right audience. It helps you identify what is existing, what needs to be created and why it should be created. The ultimate goal of any content strategy is to fulfill the user’s expectations and meet business objectives. 

You might now ponder what should a content strategy include so that its aims are fulfilled. Ideally, it should

  • Involve teamwork. 
  • Take into account the content and the people creating it. 
  • Ensure that the content matches the audience literacy level. 
  • Always answer the Five W’s and H (Who, What, Why, When, Where, and How). 
  • Maintains proper voice and tone of the content. 
  • SEO content writing norms are maintained.  
  • Contents are broken into smaller chunks for a better flow and flexible usage.  
  • Content is wrapped into metadata. 
  • Content must embrace web standards. 
  • Proper platforms need to be chosen to tell the stories. 

As evident, plenty of time, skill and brainstorming is required to come up with a killer content marketing strategy. Thankfully, you have the option of hiring an expert content strategy agency who can do the job and make your content marketing sharp and crisp.  

Why Do Startups Need to Develop a Content Marketing Strategy?

Content marketing strategy is important for every business operating in the digital space but it assumes special importance for any start-up business. Given the fierce online competition; content marketing becomes your ultimate arsenal to brand your business as establish it as a business leader. With a proper content marketing strategy, your startup business can reap plenty of benefits. We highlight below some key advantages that emphatically establishes why content strategy is important for any startup.

Helps build your brand awareness and equity

Any prospective client will always try to look for something unique and different in your business that will make it stand out from all your competitors. Strategizing and then presenting your content would help you achieve that most comprehensively. 

Increases customer engagement and help build relationships

The entire purpose of online content marketing is to add value to your target audience. Gone are the days when you directly pitched any customer to buy your product. Instead, stellar content is used to highlight the benefits and advantages of your products and services and how it can solve the customer’s problems. You cannot achieve it without a calculative approach gained via your content strategy. 

Helps build a trust

Being a startup, you are unknown to all. Thus, your content marketing plan must always use engaging content that can clearly and impressively convey your personality, beliefs, and value, industry knowledge and expertise, company culture and above all- your ability to understand and address your clients’ needs and requirements. Once you succeed in this endeavor; you start winning the trust of your customers and eventually build loyalty and trust for your business. It is content that can help you develop a voice and cement your authority and brand in the minds of the audience. 

Influences other strategies

A robust content strategy would boost all your other business strategies to help you establish your business and drive productivity and profitability. It can help people sign up to your email list, boost your SEO strategy and drive traffic, help you post content on social media and increase your presence, help you develop connections with influencers and other valuable contacts, etc. To put it bluntly, it can form the basis of almost all your online business strategies. 

Expand your reach

The best thing about online marketing is that it helps expose your business to customers from around the nation and even around the globe with minimal effort. It helps you break the local boundaries and grow your business to any extent you desire. 

A cost-effective alternative to traditional methods

Budget is a challenge with established business as well though it assumes a war-like proportion for any startup. You might be fighting all corners to make ends meet. Good and quality content can readily give you the required exposure at a fraction of the price you would drool out in traditional methods. The result would also be far more profitable than the traditional methods of advertising. Your business only stands to gain with a good content marketing strategy.

How to Create a Content Marketing Strategy?

Now, that you understand what is content strategy and why do you need it; let’s pull our socks up and move to the next step i.e. how to develop a content strategy. Most are confused about where to start. The process is far simple than it sounds. Follow the concrete steps below to grow your business without wasting any time, effort and money.  

Define your mission, goals and KPI’s  

Before you even begin planning, it is important to clearly define your mission, goals and KPI’s and document them in a clear and specific language. The mission statement will help you focus on what’s important and creating such content that keeps your content strategy on track. You must clearly outline your target audience, the content you intend using to reach them and the benefit it will yield to your audience. 

The goals are important as it would focus all your endeavors and help you concretely measure your efforts and results. The most common goals that most startups adopt are to improve revenue, make more sales, get more traffic; improving the perception of your business in the minds of audience such that you gain more influence and authority as a thought leader; SEO success; reduced marketing costs, increased social media engagement, etc.  

Once your goals are defined, it’s time to set the key performance indicators (KPI’s). These help you set milestones and verify if your goals are being met. It is highly specific and measurable so that you can understand clearly and make definite changes if required

Define your target audience

A successful content marketing strategy can only be created if you clearly define your target audience, also called as ‘Buyer Persona’. It is especially vital for any startup as this knowledge would help you produce more relevant and valuable content to help achieve your goals. 

The starting point of this is to collect the demographic data of your website visitors by using several analytics tools and other methods and even take customers’ feedback. With this information, you can easily flesh out your Buyer Persona. It would describe their pain points, challenges, behavioral motivators, etc.  

Audit your present content status

Even if you are just a start-up; there is bound to be some content present. It could be SEO content writing like blogs, social media content, podcast, videos, etc. The steps to run an audit include logging all pieces and types of content, evaluating their usefulness and success and finally identifying the content gaps. There are many tools available that help you to run a successful content audit. Else, any content strategy agency would gladly do the job for you.

The results are insightful if your business is about a year or so old as you can know how effective has been your content so far and you can easily identify the gaps and the pain areas. 

Identifying the types of platforms to reach your customer

While distributing the content and working with it; you would start realizing where you are attracting the maximum audience and succeeding in building your online presence. Being a startup; its best to take advantage of what is already present and working instead of trying to make your presence felt everywhere. You can also take the help of web analytics to surmise which platforms are working best for you.  For instance, you could be getting more traffic from YouTube or Twitter than from any other channel. Then, its best to create more content specifically designed for this platform. 

Planning the types of content to create and post

Next, you need to decide on the type of content that would work best for you. There are a few content types that are always included in every content marketing strategy. Some of the most common content marketing examples are blogs, website content, how-to articles, lists, infographics, etc. Other popular forms of content you can exploit for your business goals include video marketing, webinars, e-books, podcasts, etc.

Identify and allocate resources

Major work has been done once you have decided upon the type of content that you need to produce, the target audience and the platform where you would be sharing it. Next, you must ensure that you have everything you need to deliver seamlessly with your content marketing strategy. A few aspects that you need to pay heed to is to decide who would be responsible for producing and maintaining content; the tools and resources including humans you would need to create the content and what would be your publishing workflow and content scheduling.

Creating your content calendar

An integral part of content strategy is to know when to publish the content and on which platform. Without proper planning and scheduling, your entire efforts can go down the drain. Hence, it is essential to schedule your content using a content calendar. You can find several tools like Google Calendar, Asana, CoSchedule, etc. Each has its own specifications and can make your work easy.

Create the content

By now, you would have realized the prep work that goes into your content marketing strategy before you begin to create content. No matter what type of content you intend publishing, you must know the content that is already present and how your content can add value for your audience. The content should only be created once you get both these perspectives clear.

The technique used here is popularly called the Skyscraper Technique. It involves doing a Google search, checking out all available content on your chosen topic, and finally identifying ways of improving it. Doing keyword research is also important for you to ace your efforts.

Now, you are ready to create content. It should reflect your brand’s personality and show your expertise. However, you need to be cautious that you do not come across as patronizing to the audience. The content must also be in sync with your SEO content strategy. 

Distribute and market your content

The next element of content strategy is distribution and marketing. Without it, you are not likely to get the desired results. There are plenty of tools and avenues available for you to fulfill this objective. You can share your content on social media, make use of a drip campaign, use email marketing, reach out to influencers to spread your content, use content promoting tools like OptinMonster, etc.  

Measure the results

Now, you come to the last part i.e. measuring the success of your content marketing strategy. Here, you would need to refer back to your KPIs that you had set at the start of the content strategy plan. Using your KPIs, you can ascertain if you are hitting your targets and what changes have come about. Various tools can make this task easier. Some of the most popular tools are Google Analytics to measure the performance of your content; Buzzsumo to measure social sharing activity and content performance there; OptinMonster’s conversion analytics to assess the success of your marketing campaign, etc.

That’s it! Following all these steps would help you create a successful content marketing strategy from start to finish.

What Should My Content Marketing Strategy Include?

Now that we know how to build a content strategy plan, let’s reiterate a few key elements that should always be a part of your content marketing strategy. It would not only be important for your startup but would also remain as important once your business is established and you are looking to grow it further. Check them out!

Document the Who 

Content is the medium using which you are talking to your prospective clients. Hence, you must specify your target audience precisely. This can only come about with a deep understanding of the WHO. Once it is done, your job is already half successful and you can proceed with confidence.

Go for a big idea

You might be doing SEO content writing or a B2B content marketing or just about any other type of online content marketing; its success depends on how powerful and surprising ideas your content contains. It should not only have the power to grab the attention of the clients but should also be robust enough to last for quite some time. This implies that you need to have a big idea, something which is no mean task. 

You can define a big idea as something that your clients can immediately comprehend as important, exciting and beneficial. You need to think out of the box and create content that can sustain the audience’s attention over a span of time.

Isolate 3-5 supporting ideas

For a cohesive marketing strategy, you not only need a unifying idea but you also need a few important supporting cornerstone ideas as well. Evolving over time, they would become the themes and recurring topics to keep your branded content marketing razor sharp. They help you establish your authority and build trust and confidence in you and your products.  

Look for avenues to purchase

Content marketing offers plenty of flexibility to customers. Experts view content as the stepping stone leading to the purchase of your product and services. Thus, you must always ensure steps that would gently push the customers into the sales cycle. For instance, your blog post might be boosted with advertising that can lead to an option of a nurturing email sequence that would ultimately lead to the sales page. A solid understanding of the steps would help you present your content such that it would become apparent to the customers as to how you would benefit them.  

Design and strategize cornerstone content

There cannot be a good content marketing strategy document that is not making recommendations for strategizing your content for cornerstone ideas. For instance, you might think about turning your big idea into a manifesto or the posts of your secondary cornerstone topics might make for an excellent eBook. Sometimes in web content marketing, you see a key theme running through your site. In the scenario, your website content strategy must ensure that the theme is always expressed in specific and easy-to-consume content. 

Use different content for different purposes

Different forms of content have different roles to play to serve different purposes. For instance, the aim of some content is to educate the audience tuned in while others are intended to compel the customer to take a particular action like sign up for an email sequence or to push them further into the sales funnel. Barely has ever a single type of content have turned a stranger into a happy and satisfied customer.

It is only a good content strategist who understands the importance of various types of content and makes appropriate recommendations according to your audience and cornerstone themes. 

Chalk out sequences and funnel

If there is one term that is often handled clumsily, it is ‘funnel.’ But if your content sequences are well-defined and precise; it will inevitably lead to opportunities for conversion. A robust content strategy would always use persuasive sequences that are not pushy and respect the customer’s intelligence. It would impress the customers enough to pave the way for opportunities for conversion. 

Dig out opportunities for repurposing

Creating good content is no mean task. It is time-consuming and involves plenty of hard work. Hence, it makes sense to use them well and repurpose them as much as possible. Regardless of whether you have an audio, video or a text-based piece of content, you should be creative enough to repurpose it into several other high-quality pieces. Any clever content strategist would exploit it to the full and multiple other valuable and unique high-quality pieces.  

Craft smooth transitions 

It might need some expertise but your content marketing strategy must be able to make a smooth transition from the content on their website to the content copy that converts and makes the sales. A higher level of congruence will yield better results. A good content strategy would always include advice for making this transition flow so that your audience experiences no break and awkward moments at the time of buying.  

Your content strategy should be such that you get to own the entire persuasion path without leaving a few elements like email sequences, sales pages, etc. to another writer. The entire series of content must create a cohesive persuasive environment.

Drool out advice unique to you 

What attracts and impresses the audience at any point in time is the factor that sets you apart from the crowd. Thus, your combination of business model, topic, you and your audience must be unique.  

Even though your business and topic might be the same as your competitors but it is your content approach that would make it unique and will increase your chances of success. Hence, your content marketing strategy should always use a variety of strategies and tactics such that it looks at your specific business context.  

How Often Should I Update my Content Marketing Strategy?

Like most other things, it is important that you review your content marketing strategy and make tweaks and changes to it so that they remain viable and crisp. There are some elements of the content strategy that are never changed like the business goals, mission statement, and KPI’s. But other elements need to be reviewed and updated periodically. 

To keep your content marketing program on target; it is better to review your channel strategy, core topics, and team process at least annually and preferably more often as you are a startup.

Do I Need to Share Our Content Marketing Strategy with Other Teams/Departments in my Company?

It is always a smart move to share your content marketing strategy with everyone in your organization and even those who are not influenced by it. The major advantage of it is that it keeps everybody on the same page. With complete knowledge and awareness; all are able to work towards the same content goals and no unnecessary duplication of efforts takes place. This way, you always have everything on your fingertips and can share part of full knowledge with anybody to take your business forward.  

Best Practices for Creating Meaningful Content 

If you aim to attract prospective clients and induce them to make a purchase; you cannot do without compelling and unique content. Its effectivity is demonstrated on the extent of engagement your content elicits from prospective clients. This can only be achieved if you always follow some best practices to create meaningful and relevant content. Some of those include: 

  • Your content should not only hold your organizational goals flag high but also understand and address user’s needs. Understanding user’s needs might be challenging but you can identify them by using a few tools like market research, analyzing web metrics, user research, etc. 
  • Your content needs to be created and structured such that it aligns with the way your audience will think and speak about a subject. The direction to this is obtained from your SEO content strategy.
  • The language of your content and the way it is communicating with your audience can make or break the deal. It is better to stick to plain writing principles so that even the most nerd of readers can understand and easily digest your content. 
  • Crisp and precise content always makes a killer impression. Every word of your content should be useful and all fluffs should be omitted.  
  • Another key principle to follow is to keep updating the content with the latest information and stick to being factual. If the content is losing its relevance; it’s better to archive it. 
  • Accessibility to content is a key requirement. As a startup business owner; it is your duty to ensure that the content is easily accessible to all and in a form that is readily understood and digested by the audience.
  • Being consistent is another rule that you must follow. Be it your style, language, and design; it should remain unique and easily identifiable to you. 
  • It is essential to propagate your content as much as you can. Your entire efforts serve no purpose if the audience is not able to reach your content. Thus, it should be easily available on search engine results and well as have enough links internally so that your audience can easily find your content. 
  • Finally, the content must define and fulfill the requirements of your site. It must effortlessly drive structure, design, etc.

What does Content Strategist do?

Crafting and executing a content strategy plan might look challenging and daunting but this is where a content strategist comes into the picture. It’s a difficult job that not only requires versatile writing skills but also knowledge of SEO, web designing, client-facing skills, etc. 

In simple terms, a content strategist is an expert marketer who offers his versatile content marketing services and skills to build, manage and execute a brand’s content strategy such that the awareness and authenticity of your brand get established such that it can garner attention and sales organically. They are also popularly called as inbound marketers.  

To keep things simple, we list out a few deliverables of a content strategist. 

  • First and foremost, he understands your business goals as well as your user’s needs. Based on it, the strategist plans develop and delivers clear and relevant content to meet both requirements cohesively. 
  • For it, the contents strategist first builds a content inventory where he looks at all available content, its types and where it is located.  
  • Next, the strategist runs a content audit to evaluate how the content is performing, what is required and what needs to be eliminated.  
  • Next, the strategist holds meetings and discussions with stakeholders and other business heads to come up with a clear set of project goals and objectives and decide on the Key Performance indicators. 
  • The next step is to create an empathy map. Using this collaborative tool; the needs and the requirements of the customer are clearly defined.  
  • Next, a content gap analysis is performed to understand what type of content is needed, its form, the platform for which it is needed and other aims to get to create useful and usable content. 
  • The next step is to decide on the core content model which is the blueprint for a UX team to create a wireframe and write to craft content for a specific page or platform. It might be a web page, or social media or any other platform. 
  • Next, the core content strategy statement is crafted and documented to initiate and drive your content strategy. It could be broken into several parts like the content strategy for the web, social media content strategy, etc. 
  • Thus, you can see, plenty of skills and time are involved. But hiring a content strategy agency gives direction to your inbound content marketing efforts and ensures success that assumes more importance because your business is a start-up. They are the smartest investment you can make to give your startup a flying start in content marketing. 

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How to create a content marketing strategy for my business?

Here is a content marketing strategy checklist to help you create a content strategy from scratch.

  • Define your content marketing goals.
  • Create buyer personas to clearly define your target audience
  • Review your existing content
  • Choose a content management system to create, publish and track your content
  • Determine the types of content you want to create
  • Create a content calendar
  • Allocate resources
  • Create and publish content
  • Track and optimize content

Is there a fixed template to create a content marketing strategy?

The content marketing strategy should contain a detailed outline of your business objectives, content marketing goals, customer requirements, and a well-defined plan about how to address the customer requirements with content. There is no definite content marketing strategy template to build your content marketing strategy. The strategy is specific to your business goals and the message you want to deliver through content marketing.

What are the essential components of a content marketing strategy?

  1. Your business case for venturing into content marketing. This should consist of the reasons for choosing content marketing, risks involved and the parameters to measure success. 
  2. The next element is the business plan. It should contain your content marketing goals, the value you want to provide customers through content and any opportunities and threats that may arise in due course of implementing the plan. 
  3. Your buyer personas, which helps to identify the exact target audience and their requirements. You should also outline the steps in the buyer’s journey and content requirements at each phase of the journey. 
  4. Content maps that help to define the content that is to be produced for each stage of the buyer’s journey. 
  5. The brand story that differentiates you from the competitors and establishes credibility in the industry. You should also outline the ideas and messages you want to communicate to the audience, and how they will influence them. 
  6. A channel plan that outlines the platforms to publish your content, the selection criteria for each platform, and how you plan to develop a cohesive brand personality across different platforms

Are brand strategy and content strategy, the same?

The content marketing strategy is a part of the overall brand strategy. A brand strategy outlines the core of the identity and aspirations of your brand, and how you intend to accomplish them. Creating a brand strategy requires an in-depth assessment of your brand’s identity and ecosystem. Both the content marketing strategy and brand strategy are interrelated. While the brand strategy helps to achieve the overall business objectives, a content marketing strategy helps to create a blueprint about how to use the content for branding. However, it is crucial to document and align both the brand and content marketing strategies to ensure that they support each other and help you achieve the business objectives

What is the difference between branded content and branding for content?

Branded content is different from branding your content. While branded content mainly refers to paid media, branding for content ensures that the content offers value to the audience while subtly introducing them to your brand.

How can I create a brand identity blueprint?

Here are the steps to create your branding guidelines document

  • Define your brand’s vision, mission, and values 
  • Audit your existing content to asses how it aligns with your brand personality
  • Create buyer personas
  • Understand your brand positioning in relation to your competitors
  • Create brand messages in the form of taglines, brand stories, etc. 
  • Create guidelines to establish your brand identity in terms of voice, tone, visual identity, and other factors
  • Create a content marketing strategy to achieve the business goals

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Final words

You see continuous changes in content marketing and the form in which content is drooled out to the audience but its core values remain the same. You have to chalk out a top-notch content marketing strategy formulated from trustworthy data. With the strategy in place, you can use the content effectively through its life cycle. We hope that our framework makes the job much easier for you to manage and scale your organization’s content management system to take your business to new heights.  

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ADP is a reputed business outsourcing solutions company. Their content marketing strategy involved the use of Whitepapers to educate the audience on topics related to human capital management. They created valuable whitepapers on the topic, and also a search engine to help viewers to search for whitepapers in their respective industries. The search engine also provided detailed estimates of the savings to a firm, if they switched to ADP’s solutions. This feature convinced the viewers to download the whitepapers. The strategy helped ADP to generate new leads and fetched new sales worth $ 1 million in the first 3 months itself.

Intelligentsia is a company that produces roast coffee blends. The company effectively used content marketing to grow their brand. One of their content strategies of developing brew guides with attractive photographs and detailed instructions on how to brew different coffee. These guides have been shared on various platforms like Reddit, Vimeo, etc. and made the brand viral on social media platforms, which in turn improved its online visibility and brand awareness.

In 2013, Crowe Horwath launched a massive content marketing campaign to reach financial institutions with assets worth $1 billion and more. Their strategy was to create 50 different content pieces on several topics of interest to their target audience. They used different formats such as case studies, infographics, video, and executive briefs to create engaging content. Their content marketing strategy produced spectacular results. One of their infographics helped them to earn 800 new contacts, with two clients paying $250,000 for Crowe’s services.