Are you a new business looking to improve brand awareness?
Are you an entrepreneur struggling to make time to write your business blog?
Are you a marketing manager wondering about the low engagement rates on your posts?
Are you striving to improve your SEO rankings?
A content writing company will help you to tackle all these things and much more.
So what does a content writing company do and how can it help to grow your business?
What Does a Content Writing Company Do?
Content writing companies or content creation agencies provide professional writing services to client organizations. They create various types of content for blogs, sales copies, advertisements, press releases, landing pages, emails, newsletters, etc.
Content writing agencies work with expert content writers and copywriters to create content as per the requirements of their clients.
Every business needs content to place its ideas in front of the stakeholders and gain their acceptance. However, creating content that conveys an accurate message and convinces the readers to take the intended action is a tough job.
You have to understand the demands of the target audience and craft a message that not only suits their preferences but also is according to their level of knowledge. The services of an experienced content writing agency can address this issue and help your business to grow.
What Are The 5 Ways Content Writing Companies Can Help Your Business Grow?
1. Gain Higher Rankings With SEO Optimized Content
It is important to attract viewers to your webpage to make them aware of your products or services. In order to do that, your website should be easily available on search engines like Google, Yahoo, Bing, etc.
According to statistics from iMPACT, less than 1% of Google searchers click on the results that appear on the second page of a search query. Your website has to rank well and feature on the first page for a query to be able to attract viewers.
Creating engaging content that provides value to the readers is a sure-shot way to get good rankings on search engines. The professional writers at content writing companies understand Google algorithms like none other. They are up-to-date with all the changes in the algorithms and how to present content to get good rankings.
Moreover, these writers have years of writing experience and can create content according to the expectations of your target audience.
2. Generate Leads With Inspiring Call-to-Action
It is not enough that you have lakhs of visitors to your website. You should be able to convert them into leads, who can be contacted by your sales staff.
Well-written content interspersed with inspiring call-to-action that motivates the customers to give their contact information or to contact the sales team is highly effective in generating actionable leads.
The call-to-action has to be catchy and inspiring for the customers. Run-of-the-mill sentences will not yield desired results. The call to action has to suit your brand personality and must convey a sense of urgency to the reader and prompt him/her to take the next step or perform the intended action.
Experienced writers at content writing agencies can craft actionable CTAs for different sections of your website and help you to generate leads and grow the business.
3. Develop Your Brand Personality and Improve Brand Recognition
Your brand should have a unique personality to stand out from the competition and make a connection with the audience. Your content must also reflect your brand personality.
The content on your website, social media pages, newsletters, and across all mediums should be in alignment with the brand personality. It should have a specific tone and must be able to converse with the audience.
Content writing agencies work with adept content writers. They can create content that resonates with your brand personality.
Every piece of content they create will possess the same tone that reflects your brand voice. They take utmost care to write content that shows the brand in good light and helps to build brand recognition.
The target audience will recognize your brand and recall it whenever the need arises if you provide them with quality content that informs, educates, and inspires them.
4. Gain Thought Leadership With Unique and In-depth Content
You have to position your brand as a thought leader in the industry to gain the trust of the audience as well as search engines.
Publishing content that offers meaningful insights to the readers is a great way to build trust with the audience. The content should be unique, refreshing, and provide actionable points to the readers and help them solve their everyday challenges and problems.
Professional content writers are experts in conducting research and creating content that is insightful as well as easy to understand. Your readers will immediately leave the site if the content is not presented in an eye-catching and interesting manner.
Content writers understand the viewer demands and their content preferences, they craft the content in the exact way to increase engagement.
5. Boost Sales and Grow Your Business
According to statistics from the content marketing institute, Content marketing is 62% cheaper than traditional marketing. Even small businesses can use content marketing to reach out to their target customers, generate leads and convert them into paying customers.
Hiring the services of a content marketing agency will help you to create evergreen content that instantly connects with your audience and provides them with the necessary information.
The adept content writers in these agencies can write content that suits the demands of viewers at different stages of the sales funnel. They can create basic-level content for new users as well as in-depth content for mature viewers. The content gently pushes the users through the different stages of the funnel and converts them into loyal customers, who will drive up your sales.
Every business irrespective of its size needs content to reach out to the target audience and engage them in a conversation. Content has to be well researched, unique, actionable, and evergreen to provide the desired results.
Creating good content is not an easy job as it requires in-depth research and good writing skills. Content writing companies work with professional content writers, who are well versed in different aspects of content creation.
Hiring a content writing agency ensures that you get access to the best writers, editors, and proofreaders under one roof. You can publish tailor-made content that portrays your brand in a positive light and improves your sales.